From Local to Global: Madhive's Rise in Streaming Ad Tech | EP 190
Description
In this episode of the Cloud and Clear podcast, CEO edition, we'll explore the future of digital advertising with Spencer Potts, CEO of Madhive. Spencer joins SADA CEO Tony Safoian for a deep dive into the evolution of connected television (CTV) and how Madhive is transforming the industry. Spencer shares the company's journey, from betting on streaming television to the strategic partnerships and innovations that have fueled its growth. Listeners will hear about Madhive's recent acquisition of Frequence, as well as its long-standing partnership with SADA and Google Cloud.
Learn how Madhive is helping advertisers bridge the gap between linear TV and digital platforms with personalized, geo-targeted solutions for SMBs and major broadcasters.
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đź”—SADA website
Host: Tony Safoian, CEO of SADA
Guest: Spencer Potts, CEO of Madhive
To learn more: đź”—SADA website
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